Augmented Reality in eCommerce-2023: How does it work?

Augmented Reality in eCommerce-2023

In recent years, Augmented Reality in eCommerce stores have been looking for ways to enhance their customers’ online shopping experience, and augmented reality (AR) has emerged as a game-changer. Augmented reality provides a more immersive and interactive shopping experience for customers, allowing them to make informed buying decisions, visualize products in real-world environments, and even try on virtual products. In this article, we will see that How Augmented Reality Is Changing the Way of Online Shopping for eCommerce Stores?

AR statistics

According to a report by MarketsandMarkets, the global AR market is projected to reach $90 billion by 2025, with a compound annual growth rate (CAGR) of 43.8% from 2020 to 2025. Furthermore, a report by Retail Perceptions found that 61% of shoppers prefer to shop at stores that offer AR experiences, while 40% would pay more for a product if they could experience it through AR. These statistics indicate that the adoption of AR in eCommerce is growing rapidly and that businesses that leverage technology effectively are well-positioned to succeed in the digital economy.

What is Augmented Reality?

Augmented reality is a technology that overlays digital information in the real world, creating an immersive experience that blends the physical and digital worlds. By using cameras and displays on mobile devices or smart glasses, AR can enhance the physical environment with virtual objects, animations, and 3D models.

AR in Online Shopping

The adoption of augmented reality in online shopping has been gaining momentum in recent years, with eCommerce stores leveraging the technology to enhance their customers’ shopping experience. AR can help customers make informed buying decisions, visualize products in their real environment, and try on virtual products before making a purchase.

According to a report by Gartner, AR will become mainstream by 2025, with 75% of enterprises expected to use AR technology for customer-facing applications.

Here are some ways that eCommerce stores are using AR in online shopping:

1. Virtual Try-Ons

One of the biggest challenges for online shopping is the inability to try on products before purchasing. AR can overcome this limitation by creating virtual try-on experiences for customers. For example, a clothing retailer can use AR to allow customers to see how a garment fits on their body in real-time, without the need for a physical store visit.

2. Product Visualization

AR can provide a more realistic and interactive product visualization experience for customers. By overlaying virtual 3D models in the real world, customers can see how products would look in their physical environment. For example, a furniture retailer can use AR to allow customers to visualize how a new couch or table would look in their living room.

3. Product Information

AR can provide customers with detailed product information in an interactive and engaging way. For example, a home improvement store can use AR to overlay virtual product manuals on real-world products, allowing customers to access detailed information about installation and maintenance.

In conclusion, the adoption of augmented reality in eCommerce is a trend that is here to stay. The ability to provide customers with a more immersive and interactive online shopping experience can lead to increased engagement, higher customer satisfaction, and ultimately, increased sales. To take advantage of this trend, eCommerce stores need to work with trusted technology partners who can help them leverage the power of AR.

At Microslush, we understand the importance of staying ahead of the curve in eCommerce. That’s why we provide quality services in DotNet, Blockchain, Figma, and web app development to help our clients turn their businesses into successful online stores. With our expertise, we can help you create a seamless and engaging online shopping experience for your customers by leveraging the latest technologies, including AR.

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